No longer an investment product
Fortunately or unfortunately, jewellery is no longer at the peak of the luxury market it's just another lifestyle choice. I think that's great in a way, because now it's something one wants to buy more as a symbol of their personal style also, rather than looking at it as more of an investment. On the other side it will ensure that we jewellers offer not just beautiful and distinct pieces of art but a complete product along with the kind of quality and service that the millennials have come to expect, due to other competing luxury products.
Founder, Shillpa Purii Designer