PRESS RELEASE 8th HITEX INTERNATIONAL GEMS AND JEWELLERY EXPOSITION (HIGJE), INAUGURATED BY RAVEENA TANDON, BRAND AMBASSADOR HIGJE 2012.
20th July 2012, Hyderabad: The 8th Edition of Hitex International Gems and Jewellery Exposition (HIGJE) 2012 - Hyderabad’s One and Only Consumer Jewellery Exhibition was today inaugurated by Bollywood Star and Brand Ambassador HIGJE 2012 Raveena Tandon, at the Hitex Fair Grounds, Hyderabad. The show has been recently acquired by the Bangalore based media company- AOJ Media Pvt. Ltd. Hitex International Gems and Jewellery Exposition begins on 20th July and concludes on 22nd July 2012. This premium B2C gem and jewellery show will witness the participation of over 100 spectacular and top notch retailers from across India. The show is open to public for 3 dazzling days and will have the jewellery connoisseurs, who's who of industry, local celebs and the elite crowd come together for one of the greatest jewellery shopping experiences. “HIGJE 2012 brings in the promise of the best of jewellery from all over India under one roof, and I am here to pick the best pieces for self” said a beaming Raveena Tandon, Brand Ambassador HIGJE 2012 and Bollywood star. Mr Sumesh Wadhera, MD AOJ Media, said “8th HIGJE 2012 is perfectly timed just before the Varalakshmi Vratham on 27th July, thus offers the consumers the perfect opportunity for festival purchasing. What more could the Hyderbadi’s ask for- with widest range and variety of jewellery offered at the best discounted and affordable prices, all at 8th HIGJE 2012. HIGJE 2012 promises to be even bigger and brighter, with the participation of marquee brands like-Meena, PanchKesari, Gitanjali, Mangal, GIA, Diva, Khanna, Sainath, GRT, Amravati, PM Jewellers, D’Mart, SurajBhan and Amarpali among others to name a few. Also, to make the 3 day exhibition more exciting and interesting daily contests, where one could win jewellery worth 50 thousand, lucky dip contests, free and educational seminars by GIA on-‘Know your gemstones’ have been organized.” The promotional campaign for 8th HIGJE 2012 is as detailed as the event itself. With its focus on attracting customers, jewellery connoisseurs and other industry figures, the campaign will be made highly visible across print and electronic media. This includes advertising campaigns in leading newspapers, magazines, FM Radio and also frequent mailers, posters, online advertising, newsletters, dedicated website and convenient online registrations. Also, not to forget personalized invitations to members of all the elite clubs across India, outdoor media advertising etc. HIGJE 2012 highlight is the exhibition of jewellery made from gold, silver, platinum, diamonds, pearls, corals, semi-precious stones, and gemstones. Equal emphasis rests on special offerings like antique and fashion jewellery. The venue Hitex is the finest, most modern exhibition centre in India today. Its world class infrastructure (Centrally A/C), ample parking space etc. has made it extremely popular as a one-stop resource for exhibitions and shows. About Us: AOJ Media is an ISO 9001: 2008 UKAS certified media company. It has at the forefront, its flagship brand- The Art of Jewellery, India's No:1 jewellery magazine, and Events which provide businesses with a forum to interact, engage, and arrive at decisions of mutual benefit. The organization's principal role is to help businesses connect, share, and grow. We do this in a variety of ways – Through audience-specific events that unite businesses, through an industry-leading B2B publication that shares business knowledge; and through the creation and stewardship of industry-specific bodies that set the path for the category to follow. This in-depth familiarity has been further strengthened by decades of expertise in conducting B2B trade shows and B2C retail events across the country. We are also the owners and organizers of some of the most talked about shows in India viz: South India Jewellery Show (SIJS)-Bangalore, Best Of India Jewellery Show (BIJS)- - Bangalore and the Kerala Gem and Jewellery Show(KGJS)-Thrissur, to name a few. In addition to the Gems and Jewellery vertical, AOJ Media is concurrently developing B2B interactions in other industries also.
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